Most Important Qualities to Look for in a Payday Loan Lender

There are some qualities that are very important to look for in a lender when you’re trying to get a payday loan. The more research you do into these options, the easier it will be to get a good overall deal. You don’t want to choose just anyone to borrow from, considering all of the options that exist. Instead you will have to spend some time reviewing the choices you have. This will enable you to pick the right private lending business to match your needs. If you’re looking for a payday lender, Cobra offer a great service and are a highly reputable firm.

FCA Authorisation

You definitely want to borrow from a lender with FCA authorisation. This will give you peace of mind, as you’ll know that they follow the regulations laid out by this government agency. Most lenders that are FCA authorised say so on their website, and it is important to look for that. This lets you know that the lender is legitimate and most likely pretty trustworthy.

Secure Website

Another telltale sign of a reputable lender is a secure website. If you are going to apply for the loan you want online, this is an absolute must. You can confirm if a site is secure by looking for the little lock icon before the URL at the top of your web browser. It should also say “HTTPS” before the web address. This way you will know that all of the personal and financial details you submit will be kept safe.

Customer Service

The quality of customer service that the lender offers is something else to keep in mind. You don’t want to borrow from any business that won’t give you quality assistance when you need it. Look for lenders that have a phone number that you can call for help. It’s also good to borrow from a business that has a 24/7 live chat feature on their site. Not all of these lenders offer the same customer service options, so you’ll have to check. You will be glad that you looked for this in the end.

Interest Rates

Not all private lenders will offer you the same exact interest rate on the loan you want, which is why you have to shop around. Find out what sort of rate you can expect from a few different lenders online. This information will provide you with an easier way to narrow down your list of options. The rate you get on your loan will determine how easy it will be for you to pay off what you owe, so this research is crucial.


The overall reputation of the lender is something else that you want to learn about. You can get this information by just reading reviews that were written by former customers. Always look for reviews on independent sites and never just the lender’s site. You need to make sure that the reviews are totally unbiased. This will give you a lot of helpful insight into what kind of reputation each lending business has. If you notice that a certain lender has a lot of negative comments from customers, you should probably steer clear of them.


You also want to look for a lending company that appears very professional. There are a few different ways to tell just how professional a certain business is. One of the easiest ways is to simply go their website. Take a look at how the site looks and how it is laid out. Does it look like the site of a reputable business or something someone slapped together in an hour? This can tell you a lot about the lender. You can also try calling them up to see how they greet you. These things may seem small or insignificant, but they can be very telling.


It’s a good idea to find out just how flexible each private lender is before deciding on one to get a payday loan from. You can do this by trying to do a little bit of negotiating. Ask them if they would be willing to reduce or waive any of their fees. If not, do they offer extensions for those who cannot pay back their loans on time? The overall flexibility of your lender is a very important factor to consider.

Before you go ahead and choose a certain lender to borrow money from, you need to do your due diligence. This research will ultimately work in your favour, so it is well worth the time and effort you invest. The more money you plan on borrowing, the more crucial it is to get this information. You will be glad that you did this once you actually have the loan. There is nothing worse than being stuck owing money to a lender that is unreasonable or shady in any way.

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